SMS Consent & Opt-In Disclosure

This page describes how automotive dealerships using the Second Lap platform obtain and manage customer consent to receive SMS text messages, and what customers can expect when they receive messages from a participating dealership.

Second Lap is a product of Bracebridge Labs LLC, a North Carolina limited liability company. Dealerships use Second Lap to communicate with their customers regarding vehicle service appointments, service status, appointment reminders, vehicle updates, and related customer care matters.

1. Who Sends Messages

Messages are sent by or on behalf of participating automotive dealerships using the Second Lap platform, operated by Bracebridge Labs LLC. The sending phone number will be a local number assigned to the specific dealership. Messages will identify the dealership or Second Lap as the sender.

2. How Customers Opt In

Customers may provide consent to receive SMS messages through any of the following methods:

2.1 Service Intake Form (In-Person)

When a customer visits a participating dealership for vehicle service, the service intake process includes the following written disclosure presented at the point of mobile number collection:

“By providing your mobile phone number, you consent to receive service-related text messages from [Dealership Name] powered by Second Lap (Bracebridge Labs LLC). Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for help. Consent is not a condition of purchase. Terms: https://bracebridgelabs.com/terms Privacy: https://bracebridgelabs.com/privacy”

The customer signs or initials this disclosure on the intake form before any messages are sent.

2.2 Keyword Opt-In (SMS)

Customers may opt in by texting START to the dealership’s published local number. Upon texting START, customers receive the following confirmation:

“You have opted in to receive messages from [Dealership Name] powered by Second Lap. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out. Reply HELP for help.”

2.3 Online Form (Web)

Customers who schedule service or submit inquiries through a participating dealership’s website or the Second Lap platform may opt in by checking a consent checkbox with the following disclosure:

“By checking this box and providing your mobile number, you consent to receive service-related SMS messages from this dealership via Second Lap. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out. Reply HELP for help. Consent is not a condition of purchase.”

3. Types of Messages Sent

Messages sent through Second Lap are informational and transactional in nature and may include:

• Service appointment confirmations and reminders
• Vehicle service status updates (e.g., vehicle ready for pickup)
• Responses to customer inquiries submitted via text
• Follow-up messages related to an open service visit
• Conversational messages initiated by the customer

Messages do not include third-party marketing, lead generation, promotional offers, or unsolicited sales content. All messages are related to the customer’s existing service relationship with the dealership.

4. Message Frequency

Message frequency varies based on the customer’s service activity and interactions. Customers may receive between 1 and 10 messages per service visit. Customers can always reply STOP to end all messages immediately.

5. Message and Data Rates

Standard message and data rates may apply. Customers are responsible for any charges imposed by their mobile carrier. Second Lap and participating dealerships are not responsible for carrier charges.

6. Opt-Out Instructions

Customers may opt out of receiving messages at any time by replying STOP to any message. Upon receipt of STOP:

• All future messages to that number from that dealership will be immediately blocked.
• The customer will receive a single confirmation message.

“You have been unsubscribed from [Dealership Name] messages via Second Lap. No more messages will be sent. Reply START to re-subscribe.”

Additional opt-out keywords accepted: UNSUBSCRIBE, CANCEL, QUIT, END.

Opt-out requests are honored within one business day. Opt-out status is stored and enforced at the platform level.

7. Help Instructions

Customers may reply HELP to any message to receive assistance. Upon receipt of HELP, customers receive:

“For help with messages from [Dealership Name] via Second Lap, contact the dealership directly or visit bracebridgelabs.com. Msg & data rates may apply. Msg frequency varies. Reply STOP to cancel.”

Additional help keywords accepted: INFO.

8. Consent Is Not a Condition of Purchase

Consent to receive text messages is never required as a condition of purchasing any goods or services from a participating dealership. Customers who decline to provide consent will continue to receive all dealership services without restriction.

9. Privacy and Data Use

Mobile phone numbers and consent records collected through Second Lap are used solely to deliver the messages described above. Mobile information will not be shared with third parties for marketing or promotional purposes. All data is handled in accordance with our Privacy Policy.

Consent records — including the method, timestamp, and disclosed language at the time of opt-in — are retained for compliance purposes in accordance with TCPA requirements.

10. Supported Carriers

Service is available on all major US carriers including AT&T, T-Mobile, Verizon, and regional carriers. Carrier support is not guaranteed for all networks.

11. Contact

For questions about SMS messaging consent or to request removal from a dealership’s messaging list, contact:

Bracebridge Labs LLC d/b/a Second Lap
Email: privacy@bracebridgelabs.com
Web: www.bracebridgelabs.com

© 2026 Bracebridge Labs LLC. All rights reserved.