An applied AI lab for automotive.
BraceBridge Labs builds and partners on the AI products dealerships, OEMs, and automotive operators need to compete in the next decade. Founded by veterans of the industry. Built for the people who actually run it.
Founded by the creator of automotive's first digital voice assistant.
We build our own. We partner on yours.
We Build.
Our flagship product, Second Lap, is an AI vehicle acquisition platform that sources used inventory directly from the dealership service lane. Miles, its onboard agent, is the first of several agents in our roadmap.
- Second Lap, our AI vehicle acquisition platform
- Miles, our AI service-lane agent
- A roadmap of automotive AI agents shipping through 2027
We Partner.
We embed with automotive companies and operators building their own AI systems. Strategy through shipped code, not slide decks. Our engineers sit with your engineers. Our operators sit with your operators.
- AI product strategy and roadmapping
- Embedded engineering and agent development
- Operator advisory for OEMs and dealer groups
Jason Beckett
Founder · Operator · Builder
20+ years in technology. 15+ years in automotive. Jason has built and led across automotive SaaS, contact center platforms, telephony, call scoring, and OEM hardware and software.
Most recently President of Proactive Dealer Solutions, where he founded Brooke.ai, the first digital voice assistant in automotive retail, and led teams serving hundreds of dealerships nationwide.
He continues to lead product and strategy at BraceBridge Labs.
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